Gaming Redefined

My poor maligned PC. How it must sulk and suffer at night, ruminating on the unfathomable certainty that its day has come and gone. How inferior it must feel when the Xbox 360 fires up like a Saturn V rocket in the other room, daring to play its games right from the DVD without installing a thing. In the morning I see empty bottles of Paxil strewn around its emo-black case, and poorly written poetry scrawled onto my desktop. Or so I would like to imagine were I to anthropomorphize, which I admit I am given to do.

But, I am increasingly convinced that the negativity rampantly besmirching my PC from all corners is misbegotten. As I have said numerous times before, and which I would defend with signed affidavits, PC gaming is far from dead or even dying. In fact, the more I linger on the topic, the more convinced I am that in fact the PC is, even now, the primary platform for gaming, that it is enjoying a renaissance which will define all gaming to come and that it should be the first choice for businesses looking to create profitable experiences.

Not surprisingly, there is a trick to this position. And, while it may seem like equivocating or justification, I believe it’s just a matter of the industry finally coming to terms with reality and redefining the gaming experience from the ground up.

Most weeks we highlight some easily accessible time waster with our Act Casual segment, and in case you’ve not been paying attention the format is almost entirely PC. At work today – what an odd phrase to be spouting again – I glanced around the rows of cubicles populated by my creative colleagues and had no trouble spotting the flash of a card game, a crossword puzzle or even an innocent enough hint of a flash-based concoction that could reasonably be highlighted in these pages. Doing some quick math I estimated the population of my floor, the percentage of gamers I saw versus the total overall residency and finally extrapolated all that to the complete corporate population with a reasonable statistical margin of error, and concluded that a hell of a lot of people play PC games at work.

This may seem like an artificial definition of gaming, particularly to those of us who conjure images of Master Chief or Karazhan when we hint at the worlds of gaming, but that’s the same error so many cash-strapped companies are making in a competitive market. Certainly there will always be a strong market for AAA multi-million dollar game development, but limiting the concept of gaming into that finite wedge of market-share is, frankly, stupid both from an analytical angle as well as a business strategy. Ask companies like PopCap Games, Armor Games, GarageGames, even Microsoft about the market for quick and easy-to-access time killers on the web, and you’ll find companies that are thriving from customers that traditional gamers largely frown upon, and those are just the monolithic big-boys of the supposed underground.

It may seem passé to point to gaming and the PC’s future as a casual machine, some sort of honorable mention prize that comes with a certificate from Kinkos and a lopsided trophy, but the reality is that more than a few industry experts talk about the big money-making potential of the platform using phrases like comodification and micro-transactions. Our hubris as traditional gamers may leave us dismissive or sour on thinking about gaming as a small-budget, fifteen-minute diversion, but the advertising revenue, the subscription revenues, the micro-transaction revenues are growing in significant ways giving companies with far less overhead a lot more room to make a profit while providing customers with low-cost gaming alternatives.

But, the PC has got more going for it than the casual market; it remains the platform best suited to provide digital distribution and instant access. While the specter of DRM remains a significant hurdle for companies like EA and Microsoft in providing smooth transactions, no platform has provided as many hassle-free digital products over the last few years as the PC. Games like Armageddon Empires, Defcon, Sins of a Solar Empire, Age of Conan, even Team Fortress 2 and Portal were all downloaded onto my hard-drive nearly effort free. It is unlikely that any console will be able to eliminate the retail experience as efficiently as the PC for the foreseeable future.

The question of whether people will buy a PC for these games and conveniences, despite being consistently hauled out, is irrelevant. People are already sold on the necessity of a PC, if only for internet and email, so the challenge for those willing to accept the realities of the market is not one of cost or struggle, but restraint. The PC is no longer a technology driven platform, but a convenience driven one, and companies like PopCap and Armor Games are able to slice out honest livings precisely because, just like a console, their games work on every PC.

Just as Nintendo had the good sense to realize the best way to succeed was to stop competing with Microsoft and Sony, so too PC developers and publishers need to realize that the path to success is to move away from the consoles. I would trade every console port in the world, and happily bid a fond adieu to the top three major game publishers from the PC market if the remaining developers would abandon the processor pushing model and focus on tight and compatible experiences. I’m willing to concede the technological envelope to consoles entirely, and let them wage the war over flash above substance if it means fewer games like Lost Planet, Gears of War and even Mass Effect on my PC and more games like Sins, Defcon and Peggle.

I say redefine the PC gaming experience entirely, and let it be the home of digital download, independent publishing, low cost, high return and most importantly fundamentally enjoyable gaming. It remains the best platform for innovation, and I feel like there is fruit hanging low on the tree, waiting for those with vision to take it. Except, in this case, the fruit is made of money.

El Pollo Diablo
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Location: Standing over a stained copy of an old Ronald McDonald ad, masturbating furiously screaming MY WAY!

Well, EA seems to be doing their part to screw up any console to PC ports...

The big publishers don't seem to care too much about the PC, and that's fine. The really big players like Blizzard and Valve subsist on it.

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the pot and the kettle
boogle's picture
Location: Norman, OK

PC is PC, not console. People need to get over that.

*Legion* wrote:

Ignore boogle, his PCs have hookers inside of them.

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Running Man's picture
Location: Colorado

This is something I've been thinking about for a while, and I'm glad you crystallized my jangling thoughts so well. There are several hopeful signs that the pc gaming market will grow again.

The Xbox 360 is in its 3rd year, PS3 in its 2nd and their considerable graphics muscle doesn't compare favorably to even moderately outfitted PC's nowadays.

The ability to use an Xbox 360 controller for pc games like BioShock is awesome. I don't know of many other games that allow this, but I would certainly prefer to buy a new game on the pc platform as opposed to the 360, because my pc (maybe only slightly more tricked out than average) is far beefier than the 360. This performance gap will widen over time.

Cheaper and better LCD tvs allow you to play your favorite pc games on the living room bigscreen. I do all my 360 and pc gaming on a Sceptre 46". Its fantastic for playing pc games like Age of Conan, and I hope more pc gamers will shift to a "family central" machine too.

The game price gap: Why would I pay $10 more for a 360 game that has a fixed level of performance? PC games just make more sense.

my vote cancels out yours

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Spaz's picture
Location: San Diego

Running Man wrote:

Cheaper and better LCD tvs allow you to play your favorite pc games on the living room bigscreen. I do all my 360 and pc gaming on a Sceptre 46". Its fantastic for playing pc games like Age of Conan, and I hope more pc gamers will shift to a "family central" machine too.

I hooked my PC up to the 52" DLP in our living room once. That was the most entertaining round of Counter-Strike I've played in years. Unfortunately, my videocard wasn't quite up to outputting at 1080i consistently, so I had a few hitches.
I imagine the reason why Gaming PCs haven't caught on this way is because you can't cheap out the way you can when you build a DVR/Mediabox. A rinkydink Shuttle won't do for something like Crysis.

Quote:
Most weeks we highlight some easily accessible time waster with our Act Casual segment, and in case you’ve not been paying attention the format is almost entirely PC.

I agree with the thrust of the argument. Walk into any big lecture hall in a University and the folks with laptops are just as likely to be playing solitaire, pool, poker or other flash-possible game as they are likely to be taking notes or text messaging. My mother purchased a laptop for herself a year ago and she's grown to have a positive opinion of PC timewasting. But before that, she'd assume I was playing video games on the machine instead of studying or doing homework. The idea of the PC as a game gateway is pretty big, I'd say.

However the one caveat I'd throw in would be that game authoring on the PC is quite a different deal than it is on a console. A trip to the library, a buddy with tons of warez, a little trial and error later and just about anyone with a stable PC can churn out a Tower Defense clone. The console environment just doesn't allow someone to be that creative. A customer sees a $5 game and assumes it's shovelware. We'll see if the XNA Club or Sims Carnival opens up the console the same way that Flash/browser games have for the PC.

I really like the idea that PC gaming will be more like independent cinema. You might get your super-hyped standards (Age of Conan/a David Lynch piece), but the joy will come in finding the little gems that no-one saw coming (Fl0w/Little Miss Sunshine). Also, the money. If you create something like Maple Leaf Story that ropes in tons of casuals but charges them for in-game bonuses, you don't need to commit too much cash to development cycles. I don't know when PC gaming became so focused on cash returns, when you've got long-lived series' (Flight Sims, for instance) that have huge fanbases attached to their releases.

The unconventional thinking in Elysium's article is exactly the kind of thinking the PC industry needs to explore.

"Personally I'm looking forward to buying a PC with a 128 core processor integrated with 32tb of memory in about 10 years time. Shortly there after Will Wright's Spore 3 will become self aware and annihilate humanity in a nuclear holocaust."

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*Legion*'s picture
Location: Monterey

Quote:
If you create something like Maple Leaf Story...

I shudder at the idea of a Maple Story style game, populated only by Maple Leafs fans...

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There are several long-term issues I have with PC gaming.

1) There is some indication that the PC may be a temporary appliance for some of its uses. It won't be too long before phones and other small devices will replace the PC for things like email and websurfing. In some places, like Japan, the PC has never really caught on and there are new devices every day that fill its functions.

2) The constant hardware/OS upgrade/improvement cycle creates a moving target that is hard for software creators to hit. Big budget AAA titles on or near the cutting edge will always face a difficulty in finding enough people with the hardware to run their stuff. As larger alternative markets take over (the consoles) the PC gamer will increasingly be left with ports that generally aren't designed to push the edge. That leads to fewer games that justify the cutting edge tech and eventually that leads to shakeouts in the PC hardware markets. I just replaced my 3 year old PC with a new one that cost $750. I have one game, Crysis, that really justified the move.

3) The above doesn't matter if the user is interested in casual games, as Elysium points out. But that market only satisfies part of my gaming needs.

4) Elysium points to the digital distribution advantage, but how long will that last? Microsoft isn't fooling anyone - XBox Live is the foundation for offering more than just small games in the future. Truthfully, they could probably start offering major titles via Live right now and people would take advantage of it. And it's not like Sony and Nintendo don't see the future. I don't know whether they will go all the way this generation, but don't be shocked if the next-generation of consoles all have digital purchase options for everything.

The PC's saving grace is the smaller, niche stuff it continues to produce. As long as that continues it will be a major gaming platform for me, but it wouldn't surprise me if in ten years the landscape of electronic gaming looks a whole lot different.

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UCRC's picture
Location: Poland

"besmirching"? "misbegotten"? "equivocating"? You scare me, sir. You really do.

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doubtingthomas396's picture
Location: In the fourth panel of a weekday Dilbert strip

I'm with you, Mr. Sands. The last five PC games I've played, in order from newest to oldest, are:

Sins Of A Solar Empire
Peggle
Space Quest 2
Sam and Max Season 1
Evil Genius

None of those particularly tax my laptop in any way (SOASE comes closest, but I have all the details turned way down and the game mostly runs smooth as glass). I'd much rather have a smooth, playable experience than a graphically advanced flashterpiece that requires four Crossfire cards and a liquid cooling unit to run.

In other words, JUST MAKE GOOD GAMES DAGNABBIT!

L337 is not a word. BA7F is a word.

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Botswana's picture
Location: Serenity Valley

What has chased me off from PC games is their inconsistent quality. Having a game run on one machine and then getting a new and more powerful machine only to find the game can no longer run despite running the same OS on both. That leads to the crawling of various tech support forums until I find the magic answer to the problem. This has been happening more and more the last three years and it's frustrating. Games not installing right, games suddenly not working, games that outright lie about their system specifications. I spent an hour troubleshooting a problem. That's an hour I could have spent playing games.

Also, the PC gaming industry needs to settle on hardware standards and they need to do it yesterday.

I like the direction they've taken away from requiring bleeding edge hardware. That was fine back in the day before PC's became appliances. The prevelance of consoles isn't helping either. When a non-technical non-gamer buys a console they wonder why they have to upgrade and tweak their PC to play games. Blizzard seemed to figure this out before anyone else, and it's been kind of refreshing to see other publishers figuring out the same.

Playing games on PC's doesn't have to be hard and frankly I resent that you have to be somewhat technically savvy to enjoy the hobby. Reading the frustrations of Gabe about trying to install Team Fortress 2 and then meekly telling his cohort "That's why I don't play games on this thing" is something I find all too common amongst those that don't work in a technical field and don't understand when things don't work.

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MoonDragon's picture
Location: Burlington, Canada

If big budget games can be compared to big budget Hollywood movies, then low budget casual games are akin to your Wednesday evening sitcom. If you think about it, how many people actually go to movie theatres on a regular basis? But everybody stares at the tube if for just an hour every few days. And a lot more of them than for even the biggest of the blockbuster movies. Perhaps its time to stop calling them movies, sitcoms, games, timewasters, etc. and start calling them non-interactive entertainment (where you just passively sit and watch) and interactive entertainmnet (where you actively participate).

Now the interactive entertainment has for the longest time been the sole domain of classical games. Board games. Card games. Playing with toys. But let's not forget that, until 60 years ago, non-interactive entertainment consisted of theatre plays, music, and folk tales. In other words, interactive entertainment seems to be finally embracing all of its forms through their electronic alter egos. We need big budget AAA productions, as well as the "Friends" and "Gray's Anatomies" of the gaming world.

As much as we already have our Stephen Spielbergs and Ridley Scotts in the gaming world (see one of the recent articles around here), we will soon have our Sinfields, too.

(@)

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doubtingthomas396's picture
Location: In the fourth panel of a weekday Dilbert strip

MoonDragon wrote:
As much as we already have our Stephen Spielbergs and Ridley Scotts in the gaming world (see one of the recent articles around here), we will soon have our Sinfields, too.

A game about nothing.

Didn't they already do that with The Sims?

L337 is not a word. BA7F is a word.

Coffee Grinder

Don't forget that even consoles are beginning to suffer with the burden of the game install now :S

Something I'm hoping the success of the DS will bring to the PC world is the concept of exploring the various bits of hardware we have plumbed into our PC's that use standard API's such as microphones and pretty much any HID compliant device.

Just imagine games where you can blow into your mic to interact with things ingame, the ability to release a mobile game client and tap into bluetooth or wifi in order to transfer a chunk of your gamesave data to your mobile or portable games console in order to enjoy minigames that add extra abilities to your main game save once completed. Think of the little memory card you could get for your dreamcast that allowed for almost tamagotchi style break out play as an example.

Time to start really exploring the PC as a platform instead of sticking to exploring only genres.

Coffee Grinder

doubtingthomas: and the scary thing is that the sims is the best selling game of all time (50 million units sold, 70 million if you count expansion packs) and the third best selling gaming franchise with only mario and pokemon having sold more titles!

Handheld Ho
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Swat's picture
Location: Vancouver

The biggest problem is still lack of any decent integrated graphics solution that can actually play games. I know a lot of the casual games don't require completely beefy machines, but I wish there was some very cost effective way to put in a middle of the road graphics chipset that wouldn't choke the system.

PC gaming is far from dead. Outside of our little nerd huddle, there's an absolutely staggering amount of people that play games on their PCs - maybe not the AAA titles we salivate over, but they are still gaming nonetheless.

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Cassius's picture
Location: London

http://news.bbc.co.uk/1/hi/technology/7423105.stm

"...we spend nine billion hours a year playing Window's Solitaire - and most of it, I'd wager, while at work.

Couple that with recent estimations that the entirety of Wikipedia took only 100 million hours to create, and that means we could be making around a 100 Wikipedias a year if only Solitaire was a shell for something worthwhile..."

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doubtingthomas396's picture
Location: In the fourth panel of a weekday Dilbert strip

alphaxion wrote:
doubtingthomas: and the scary thing is that the sims is the best selling game of all time (50 million units sold, 70 million if you count expansion packs) and the third best selling gaming franchise with only mario and pokemon having sold more titles!

I know. Even I bought a copy-- back when my only computer was a candy-apple red iMac (I was young, and... well, I'm not proud of everything I've done.) I had to buy a RAM upgrade for it, because the game specs called out how much RAM was needed after the OS had taken it's share, which I didn't realize at the time.

Never got into the game proper. Just used the simoleons cheat and built lavish houses which my sims promptly set on fire because none of them knew how to cook.

You'd think the game developers would learn from the successes of games like The Sims and other more casual titles. Then again, "learning from their customers" doesn't seem to be their strong suit.

At least the PC is easier to develop for than other platforms. I know enough VB that I could put together a simple graphical point-and-click adventure game if I really wanted to, which I really don't. The point is it's easier for small developers to put something out there, hence you get wonderful sites like orisinal.com, which have some very clever little casual games that you can easily kill a whole day playing. (Lost Vectors is another great site. I've lost hours to Bowmaster Prelude). The niche title will be the meat and potatoes of PC gaming. Big name, AAA titles will be desert.

Budget titles like Extreme Paintbrawl will be the lima beans.

So the PC gaming industry can then be likened to a The Cheesecake Factory-- they have food, but they advertise their deserts. The food is edible, if not all that memorable, and the deserts are generally decent, albeit over-hyped (except when they're just a port of another platform's desert, in which case everyone complains about how Friendlies' "this-brownie-might-kill-you" sundae was out a year ago).

Yes, I'm hungry. I think I'll go have lunch now.

L337 is not a word. BA7F is a word.

Executive
Nyles's picture
Location: D.C.

Elysium wrote:
I’m willing to concede the technological envelope to consoles entirely, and let them wage the war over flash above substance if it means fewer games like Lost Planet, Gears of War and even Mass Effect on my PC and more games like Sins, Defcon and Peggle.

I couldn't agree more. I'd also put in a plug for Sam & Max, the only series which actually does episodic gaming right. Even though the idea is beginning to cross over to the Wii and XBox Live, episodic gaming is absolutely a PC phenomenon.

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breander's picture
Location: Sault Sainte Marie, Mi United States

One big reason why I think PC games don't seem to sell all that well is that were all still playing all the other games we have bought over the years. I mean look at how many people are play starcraft, Counter Strike 1.6, Diablo 2, the many MMORPG's and so many others. Can anybody tell of some Console games that are that old that still have people playing them after that many years. I can't think of any but I could be wrong. Console games you put in anywhere from 5 - 50 hrs then you move on to the next game. Most PC games you stick with for hundreds of hrs. We don't have to run out and buy every new release that comes out to keep ourselves entertained.

Unprncbl
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Duoae's picture

breander wrote:
We don't have to run out and buy every new release that comes out to keep ourselves entertained.

Or be forced to by the service being closed down...

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Doomed - to - insidious -
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Coffee Grinder

don't forget that PC games also get far more life in them due to the community modding them into new experiences - total annihilation in the original UT engine for example.

Console gaming is quite analogious to the music and movie industries in the way that they tend to remain pretty static once they have been released. Some people will try to wave DLC at me, but that merely adds dialogue, it doesn't change the game itself too much.

Intern
PCman's picture
Location: Long Island, NY

Elysium wrote:
But, the PC has got more going for it than the casual market; it remains the platform best suited to provide digital distribution and instant access.
...
Not surprisingly, there is a trick to this position. And, while it may seem like equivocating or justification, I believe it’s just a matter of the industry finally coming to terms with reality and redefining the gaming experience from the ground up.
...
I say redefine the PC gaming experience entirely, and let it be the home of digital download, independent publishing, low cost, high return and most importantly fundamentally enjoyable gaming. It remains the best platform for innovation, and I feel like there is fruit hanging low on the tree, waiting for those with vision to take it. Except, in this case, the fruit is made of money.

Preach it brother!!! Amen and Amen!

I don't care what people say, PC gaming is here to stay!

"Do. Or do not. There is no try." - Yoda

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Indignant's picture
Location: Yeah..yeah..DUDE... sorry.

breander wrote:
. Console games you put in anywhere from 5 - 50 hrs then you move on to the next game. Most PC games you stick with for hundreds of hrs. We don't have to run out and buy every new release that comes out to keep ourselves entertained.

This is the most valid point in this thread. The PC games I play on a regular basis, with the exception of TF2 that I just purchased, are at least two years old. I usually play games with my pc for about an hour a day. My consoles only get used if I have friends over to play party games. In fact, when the current gen of consoles became available I passed them entirely. I just wasn't using my consoles enough to justify the purchase. Don't get me wrong, at one time I was a huge console user. However, I can get the same amount of gaming fun from one pc purchase than I could from buying a xbox or ps title a week for six months. I don't even have to pay sixty bucks a year to play them on line, an evil I will never forgive microsoft for. You do occasionally need to know what's going on under the hood of your machine to get the games to work. However, as a side effect of this I know more about how computers work.

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Jayhawker's picture
Location: St. Louis

If we are going to allow a "redefining" of what the PC gaming experience is, then lets go whole hog and claim that the real gaming platform of the future is your cell phone.

When I claim that PC gaming is dying, it's because the genre seems to be relying on "digital downloads, independent publishing, low cost, high return" games. The platform no longer supports a wide range of companies producing top of the line games. Companies have decided porting console titles to the PC is the way to go. While Valve and Blizzard will continue to print money from their PC gaming empires, the risk vs. reward prevents most companies from playing in the game.

There will always be PC games, in the same way that there will always be cell phone games. I just don't think there will always be games worth talking about on the PC. It may be years away, but I still think that is where we are headed. Hey, I loved Peggle! But it was actually more fun on my iPod.

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Elysium's picture

Quote:
If we are going to allow a "redefining" of what the PC gaming experience is, then lets go whole hog and claim that the real gaming platform of the future is your cell phone.

Because it's not. At least not yet. Though, you could certainly make the argument that the real gaming platform is the internet.

Quote:
the genre seems to be relying on "digital downloads, independent publishing, low cost, high return" games.

Yay!

Quote:
The platform no longer supports a wide range of companies producing top of the line games.

Only true if you limit your analysis of top-of-the-line to $50 million + budget games. Seriously, top of the line like GTA? Like Madden? Like Metal Gear Solid and God of War and Mass Effect? Well, those games are better on the console anyway. If those are the games you're looking for, then you know where to call home. Why does PC have to chase after that market when they've already got an install base in the hundreds of millions and can deliver a different experience?

Quote:
While Valve and Blizzard will continue to print money from their PC gaming empires, the risk vs. reward prevents most companies from playing in the game.

Well that's my whole point. Companies are so locked into the console model, the technology pushing model, that they're making PC games wrong. There is no risk in the potential reward of creating PC games. NONE! You just have to restrain yourself to making games that work on every system and that don't require super expensive programming tools.

"I think Elysium has the right of it" - Certis

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Jayhawker's picture
Location: St. Louis

Elysium wrote:
Quote:
the genre seems to be relying on "digital downloads, independent publishing, low cost, high return" games.

Yay!

Quote:
The platform no longer supports a wide range of companies producing top of the line games.

Only true if you limit your analysis of top-of-the-line to $50 million + budget games. Seriously, top of the line like GTA? Like Madden? Like Metal Gear Solid and God of War and Mass Effect? Well, those games are better on the console anyway. If those are the games you're looking for, then you know where to call home. Why does PC have to chase after that market when they've already got an install base in the hundreds of millions and can deliver a different experience?

Hey, I used to be a PC gamer. I saw one of my favorite games of all-time (Deus Ex) ruined when its sequel came out and it was evident they dumbed it down for the consoles. But the fact is, I used to walk the PC game aisle at a big box store and drool. When I installed XP on my iMac after having given up on PC gaming for several years, I went back to find a PC game to play. Not only did the aisle not make drool, I couldn't find anything I really wanted to spend my money on.

But now I find more games than I could ever want to play on the consoles. I double dipped for the Orange Box, but even TF2 has not gotten me back to PC gaming.

There will be games I play on my Mac. I play Poker Academy, and occasionally boot-up Civ III. I have Chessmaster and Bejeweled, but they don't actually get any play. I've tried to get into gaming on Windows again, but it is just not worth the effort. I went Mac because I got tired of dealing with updating my drivers and troubleshooting just to play games.

I just feel like redefining the experience is just copping out. You get to win the argument by claiming what many of us fee l is bad about PC gaming is what is actually great. But that ignores that it wasn't always this way. Consoles chased the PC down and beat it fare and square. Now they have relegated the PC to playing four square with the girls.

I think you found the wrong title for your piece. Maybe "How I Learned to Stop Worrying and Love Flash Based Gaming".

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Botswana's picture
Location: Serenity Valley

Jayhawker wrote:

You get to win the argument by claiming what many of us fee l is bad about PC gaming is what is actually great. But that ignores that it wasn't always this way. Consoles chased the PC down and beat it fare and square.

Let's also not forget that the sins of PC gaming past is Console gaming's future. When I hear about the complaints of DLC and X-Box Live players with the implication that the PC is somehow absolved of ever having either of those problems I think some people may be forgetting about what was done with "expansion packs" or what some companies did with the mod community as well as how your average Counter-Strike player behaved.

Then again, it's no different than how people treated Nintendo when Sony and Microsoft entered the console market. Suddenly Nintendo was the little guy and everyone ignored how they used to act like a monopoly and used their market dominance to make everyone dance to their tune.

The players keep changing but everyone is still dancing to the same song.

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